We first opened our doors in May of 2011 with a desire to offer the East Coast an alternate to the mundane world of the clear white shortboard. Originally opening in the sleepy seaside town of Normandy Beach, we then moved to our current location in Asbury Park in July of 2013.

In the Spring of 2014, we opened our surfboard factory & glass shop, The Heavens to further expand surfboard production within our region.  Since our opening, we've hosted some of the most sought after shapers on the planet, such as Rich Pavel, Ryan Lovelace, Neal Purchase Jr, Mick Mackie, and more. In addition to our shaper residencies, we operate the East Coast production & distribution of Trimcraft Surfboards, Ryan Lovelace Surfcraft, Lovemachine Surfboards, and Rainbow Surfboards.

With a concentration on surfboards, the fundamental, most important element in a surf shop, we pride ourselves in providing our customers with the highest quality of craft within the industry.  Our "ride everything" approach means that we are consistently stocked with a wide variety of boards, from long to short and everything in between.

We look forward to putting you on your next magic board.



520 Bangs Avenue
Asbury Park, NJ 07712



Check our Instagram for any early or holiday closings

Summer Store Hours
(from 4th of July - Labor Day)
Monday - Friday 11:00am-6:00pm
Saturday 10:00am-6:00pm
Sunday 10:00am-5:00pm

Spring & Fall Hours
(from Memorial Day - 4th of July)
(from Labor Day - Christmas Eve)
Tuesday - CLOSED
Monday & Wednesday - Friday 11:00am-6:00pm
Saturday 10:00am-6:00pm
Saturday 10:00am-5:00pm

Winter Store Hours (starting Christmas Day-Memorial Day)
Monday - CLOSED
Tuesday - CLOSED
Wednesday - CLOSED
Thursday - Friday 11:00am-6:00pm
Saturday 10:00am-6:00pm
Sunday 10:00am-5:00pm

CLOSED:  Easter Sunday, Thanksgiving Day, Christmas Day & New Year's Day